03 · 06
Marketing
Government Scheme Navigation & Empanelment
Empanelment under Ayushman Bharat, PMJAY, CGHS, ECHS and state insurance schemes, plus TPA and insurer negotiation - converting quality credentials into a payer-access advantage and a revenue stream.
Counters: Referral Conversion Gap
03 · 09
Marketing
Health Systems Strengthening & Impact
For hospitals seeking CSR funding, government partnerships or impact investor capital - public health programme frameworks, HEOR studies and social impact measurement aligned with NHM, PMJAY and WHO standards.
HEOR · CSR · Public Health
05 · 01
Marketing
Product Placement Across Partner Hospitals
Getting devices, diagnostics and software physically deployed inside the hospitals we hold relationships with - with the clinical champion, the procurement route and the budget line identified before the conversation starts.
Real deployment inside partner hospitals
05 · 03
Marketing
Procurement & Formulary Entry
Entry aligned to the institution's actual buying cycle and formulary review calendar. Missing the cycle by a month costs a quarter; we time the approach to the committee, not to your runway.
Buying Cycles · Formulary
05 · 05
Marketing
Tender & Government Empanelment Support
Public tender preparation, qualification criteria review, and empanelment under central and state health schemes - the route to volume that most private-sector GTM plans overlook entirely.
Tenders · Public Procurement
05 · 06
Marketing
Distribution Strategy for Devices & Diagnostics
Channel design, distributor selection and margin structure for physical products across a market where the last mile determines whether a good device ever reaches a patient.
Channel · Distribution
05 · 07
Marketing
GCC & South East Asia Market Entry
Expansion into Gulf and South East Asian markets through partner institutions, with regulatory pathway, pricing and local partner selection handled as one workstream rather than three.
International Expansion
05 · 09
Marketing
Referral Pathways & Adoption Tracking
Medical tourism and referral pathway design, plus post-launch adoption tracking that tells you whether the product is being used after it was bought - the metric that determines renewal.
Referral · Post-Launch Adoption
06 · 08
Marketing
Strategic & Financial Buyer Outreach
Approaching hospital chains, pharma groups and global health funds seeking Indian acquisitions - and presenting your asset to them ourselves, on your mandate, rather than forwarding it to whoever is buying.
Counters: Exit Constriction
08 · 03
Marketing
Donor Identification & Introduction
Qualified projects taken directly to corporate CSR teams, foundations and family offices with healthcare in their giving mandate, rather than asking donors to go looking.
Donor Matching